Google Ads is a powerful online advertising platform that allows businesses to promote thier products and services on the google search engine and it vast network of partner websites. it operates on a pay-per-click(PPC) model where advertisers bid on keywords relevent to their offering and crate text, display , or video ads to reach thier target audiance. Google ads offers a highly customizable and data-driven approach, enabling advertisers to set budgets,target specific demographics, and track the performance of thier campaigns. with its wide reach and robust analytics, Google Ads has become an essential tool for businesses looking to increase their online visibility and drive traffic, conversions , and revenue.